writer: and so that's it. we really love this idea.
creative director: this is a great idea but you know it needs... something. account director: i agree. something really hip. that makes people...care.
creative director: what about a charity tie-in?
account director: yes! so great. people love charity. you know what's HUGE right now...
creative director: what?
account director: AIDS is HUGE right now. everyone is into it. brad, angelina, noah wylie.
creative director: AIDS is great. A great great fit. let's do AIDS.
writer: ...










